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Custom kit your club will be proud to wear
LEVEL Custom helps cycling, running and triathlon clubs create performance kit
that feels like theirs. We guide the design, help you choose the right garments and fit, and manage production through to delivery.
Independent retailers can also work with us on own-label apparel.
Design support from first brief to final artwork
Fit and product choices explained before you order.
A clear quote, production plan and named contact.
Minimum quantities and delivery dates depend on garment and order size, we confirm both in your proposal.
[ About ]■
Born in the Peaks. Built for the Bunch.
At LEVEL Custom, we believe every cycling club deserves kit that performs as hard as they ride. We’re proudly based in the heart of the UK—the Staffordshire Moorlands—where our team spends countless hours riding, climbing, and testing gear across the rugged roads and sweeping climbs of the Peak District National Park.
Our unique location isn’t just scenic—it’s functional. The challenging terrain, ever-changing conditions, and varied ride profiles make the Peaks the perfect real-world lab for custom cycling apparel. Every jersey, bib short, and base layer we design is road-tested by our team in some of the UK’s most iconic cycling landscapes before it ever reaches yours.
We’re a close-knit crew of cyclists, designers, and kit obsessives who understand what makes a great club uniform—comfort, fit, durability, and identity. Whether you're lining up at a local crit, heading out for club runs, or racing virtually, our custom kit is built to represent your team with pride and perform without compromise.
From initial design to final delivery, everything we do is rooted in our passion for cycling and our belief that your club kit should feel as good as it looks.
Our Founder
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Si Bradeley
LEVEL Custom was founded by Simon Bradeley, a lifelong cyclist, racer, and kit purist with over 30 years of experience on the UK road racing circuit. From local club rides to national-level events, Simon has dedicated his life to the road—competing in criteriums, time trials, and stage races with a deep respect for cycling tradition and the pride that comes with wearing the right kit.
In the early 2000s, Simon earned a place in the Guinness World Records by riding non-stop for an astonishing 58 hours—a feat that speaks to his relentless drive and love for life on two wheels.
His vision for LEVEL Velo was born from first-hand experience: the need for cycling clothing that not only performs at the highest level, but also captures the identity of the club behind the rider. He created LEVEL Velo Custom to offer exactly that—a personalised, premium kit experience for clubs and race teams across the UK.
Based in the Staffordshire Moorlands, Simon leads the team from the gateway to the Peak District, where he continues to test every garment on the demanding climbs and rolling roads of Britain’s most iconic training ground.
From race line to finish line, Simon brings a racer’s mindset, a designer’s eye, and a club rider’s understanding of what kit should truly deliver.
[ FAQ ]Common Questions
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To begin your custom cycling kit project, simply get in touch via our web form or email. We’ll assign you a design specialist who will walk you through fabrics, product choices, design options, sizing and pricing — and help turn your vision into production.
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Yes — even if you don’t have a final design ready, our experienced design team can help bring your idea to life. Just tell us your colours, logos and overall look, and we’ll create mockups for review before you sign off.
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Minimum order quantities vary by garment type and production run. Some items such as Club Jerseys start from as few as 1 item per design, while some products such as aero socks require 10. We’ll confirm the exact minimum for your project early in the process.
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Production timelines typically range from 4–8 weeks from design sign‑off and deposit. This includes sampling, printing and quality checks, with additional delivery time afterwards. We’ll provide an accurate timeline once your design and order details are confirmed.
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We provide a detailed size guide to help you select correctly. Since cycling apparel fits differently from casual wear, we recommend measuring your favourite jersey or using our sample sizing option if available. If in doubt, contact us and we’ll assist in choosing the best fit. We also have sizing and sample packs available upon request.
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Absolutely — you can personalise your kit with club logos, sponsor branding, rider names and numbers. Most providers allow unlimited colours and placements, and we’ll guide you through file formats and positioning during design review.
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Our kits use premium performance fabrics sourced globally — including some of the best Italian technical textiles — chosen for comfort, breathability, durability and ride performance. You’ll be guided through fabric options based on your needs (race fit, endurance, climate, etc.).
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In many cases, yes — sample pieces can be arranged so you can evaluate fit and fabric before committing to your full team order. This is particularly useful for larger clubs or teams unfamiliar with custom kit sizing.
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As custom apparel is made to your specification, orders are usually non‑refundable unless there is a manufacturing fault. We do everything we can to ensure the right fit, design and quality before production — including design proofing and sizing guidance.
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Some manufacturers charge a one‑off setup or design fee on the first order, which may be waived on future reorders or larger quantities. We’ll be transparent about any fees during your quote so you know exactly what you’re paying for.