Build a performance apparel range under your own brand.

We help independent stores turn a product idea into a costed, designed and manufactured capsule.

Scope a retail range 
Purpose-Built apparel for you and your brand.

Build a brand your customers can only buy from you.

When every retailer stocks the same labels, it is hard to stand out. Prices are easy to compare, popular products are often discounted elsewhere, and seasonal ranges can disappear just as your customers discover them.

Your own-brand apparel gives you more control. Create products that reflect your store, your community and the way your customers actually run or ride. Start with a focused range, build recognition locally, and give customers across the UK a reason to seek out your brand.

With LEVEL Custom, you can develop a range around your identity without managing the design and production process alone. We help you shape the products, refine the details and bring the finished apparel to market.

  • Stand apart from competing stores. Offer designs and products customers cannot price-check against another retailer’s identical stock.

  • Build lasting brand value. Every garment worn at a club session, event or weekend ride puts your store’s name in front of more people.

  • Choose your own direction. Develop colours, fits and products around your customers instead of relying entirely on another brand’s seasonal range.

  • Create a reason to return. A recognisable collection gives customers something to come back for as your range grows.

  • Start with a considered capsule. Test a small selection before deciding what deserves a wider release.

    Your store already has a point of view. Put it on the kit.

    Tell us about your customers and the range you want to build. We’ll help you explore the products, design approach and production options that fit your business.

  • Creating our own apparel gives us something distinctive to offer our customers—products that reflect who we are, rather than another seasonal range stocked by every other retailer. LEVEL Custom helped us turn that idea into a collection that feels like Peloton Rebel

    -- Peloton Rebel

  • “Our customers come to Velorunner for advice and products that suit the way they run and ride. Working with LEVEL Custom has given us a way to develop apparel that reflects our store and our community—something customers can associate with Velorunner wherever they wear it.”

    -- VeloRunner -Stone

  • " From start to finish the process of getting our shop apparel was easy, straight forward and gave us increased local awareness and no longer needing to worry about losing margin once our other branded items were discounted online.

    -- Anon